Aditya Birla Housing Finance Partners with BharatPe to Revolutionize Secured Lending
Varahimedia.com online news,Mumbai, October 15, 2024: Aditya Birla Housing Finance (ABHFL), a wholly owned subsidiary of Aditya Birla Capital Limited, one of
Varahimedia.com online news,Mumbai, October 15, 2024: Aditya Birla Housing Finance (ABHFL), a wholly owned subsidiary of Aditya Birla Capital Limited, one of India’s leading diversified financial services companies, has announced a strategic partnership with BharatPe, a well-known Indian fintech company. This collaboration aims to enhance access to home loans and loans against property for BharatPe’s merchant partners.
ABHFL is the first housing finance company to partner with BharatPe, providing streamlined access to secured lending through advanced digital solutions, significantly improving the user experience. This partnership enables ABHFL to offer Home Loans (HL) and Loans Against Property (LAP) to over 13 million merchants of BharatPe across more than 450 cities, with a strong emphasis on Tier 2 and Tier 3 markets.
Leveraging ABHFL’s financial expertise and BharatPe’s extensive network, this partnership seeks to provide seamless access to customized financing solutions for both existing and new merchants.
Merchants can initiate loan applications directly through the BharatPe app, gaining benefits such as faster processing, enhanced transparency, and real-time updates. The partnership is designed to deliver innovative financing solutions tailored to meet the unique needs of BharatPe’s diverse merchant base in specific regions.
Mr. Pankaj Gadgil, Managing Director & CEO of Aditya Birla Housing Finance Ltd., stated, “At Aditya Birla Housing Finance, we place the customer at the heart of everything we do. Our constant endeavor is to align our solutions with the evolving digital needs of our customers. This partnership with BharatPe allows us to expand our digital footprint while providing customized, region-specific financial solutions to their vast digital ecosystem. It will empower a larger segment of the population to achieve their homeownership dreams with greater ease and efficiency. This initiative underscores our commitment to delivering a positive home loan experience and strengthens our role as industry innovators, making homeownership attainable for a wider range of individuals.”
Mr. Nalin Negi, CEO of BharatPe, added, “In August this year, we entered the secured loans market with the launch of two-wheeler loans and Loans Against Mutual Funds, in collaboration with renowned financial services companies. I am thrilled about our partnership with Aditya Birla Housing Finance, which enables us to offer two new types of secured loans: Home Loans and Loans Against Property. I am confident that this partnership will add a new dimension to our existing relationship with our merchants. It will allow us to provide region-specific, digital-first secured credit solutions, helping them with credit for significant or once-in-a-lifetime purchases. We remain committed to empowering offline merchants across the country with our extensive offerings and will continue to innovate by adding new and relevant fintech products for both merchants and consumers nationwide.”
ABHFL will cater to the diverse needs of BharatPe’s vast merchant network by offering innovative, customized financing solutions designed to meet the specific requirements of different regions across India. This partnership signifies a new milestone in ABHFL’s dedication to expanding its digital presence and providing innovative financial solutions to a broader audience.
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