Tata Play Binge Launches ‘Shots’: India’s First Aggregated Hub for Vertical Micro-Dramas..

Varahi media.com online news,MUMBAI,Janauary 24th,2026: In a move to redefine mobile entertainment, Tata Play Binge has officially introduced ‘Shots’, a first-of-its-kind content category dedicated to vertical, short-form micro-dramas. This ad-supported feature is now available to all active Tata Play Binge subscribers at no additional cost.

Snackable Entertainment for Mobile Users
Designed specifically for “in-between moments”—such as commutes or short breaks—‘Shots’ features episodes ranging from 1 to 2 minutes in length. The platform launches with over 160 micro-dramas, totaling more than 110 hours of content across genres like action, thriller, and romance.

The initial rollout is powered by content partners Bullet and STAGE, with plans to onboard more creators in the near future.

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Seamless User Experience
‘Shots’ is built for the “scroll-and-watch” generation, featuring:

Vertical Interface: Optimized for one-handed mobile viewing.

Auto-Next Playback: For a continuous, binge-worthy experience.

Integrated Access: Available directly within the Tata Play Binge app via a dedicated section, eliminating the need for multiple app downloads or extra subscriptions.

Multilingual Content Library
The launch lineup includes a rich mix of Hindi and regional language titles, including Telugu, Tamil, Bengali, and Marathi. Notable titles include:

Hindi: Ishq Kills, Rent A Boyfriend, and Main Hoon Aprajita.

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Telugu: One Last Ride.

Regional Highlights: 12vi Aala Pyar (Haryanvi) and Horror Haveli (Rajasthani).

Official Statement
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, noted that vertical storytelling has moved into the mainstream. “As viewers shift toward quicker, more frequent watch sessions, we’ve focused on creating formats that align with these evolving habits. ‘Shots’ brings micro-dramas from multiple partners into one seamless destination,” she stated.

Strengthening the OTT Ecosystem
The addition of ‘Shots’ bolsters Tata Play Binge’s status as a leading OTT aggregator in India. It joins a massive catalog of 30+ platforms including Prime Video, JioHotstar, Zee5, Apple TV+, and Aha, offering a unified interface for both long-form and short-form entertainment.

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