Zydus Campaign for Breast Cancer Awareness Reaches Millions..

Varahimedia.com,National, India, May 26, 2025:Zydus Lifesciences’ groundbreaking nationwide initiative, ‘The Easiest Exam’, has made a remarkable impact, reaching millions of women across India and emerging as one of the most recognized public health campaigns of the year. Focused on promoting breast self-examination for early detection of breast cancer, this campaign has successfully sparked a vital conversation about women’s health.

Breast cancer, the most prevalent cancer among Indian women, affects 1 in every 29 women. Worryingly, a significant proportion of cases are diagnosed at later stages, reducing the chances of successful treatment. Early detection, through simple practices like breast self-examination, is crucial — yet, many women hesitate to take this potentially life-saving step.

Since its launch in October 2024, the campaign has combined compelling storytelling, medical expertise, and innovative digital strategies to deliver an empathetic, inclusive, and action-driven message. A prominent author, influencer, and breast cancer survivor spearheaded the awareness efforts by hosting a podcast series featuring India’s top oncologists and inspiring survivor stories.

With over 164 million impressions on social and digital platforms and 92 million video views, the campaign’s reach has been phenomenal. Its dedicated microsite – EasiestExam.com – attracted more than 208,000 visitors, while print media outreach covered 14 publications across English and regional languages.

“As a science- and innovation-led, patient-first organization, Zydus believes that awareness is just as important as access to treatment,” said Mr. Desai. “Through campaigns like ‘The Easiest Exam,’ we aim to empower patients to take timely, informed actions.”

Key Highlights of the Campaign

• A National Dialogue on Early Detection:
  The campaign featured a powerful panel discussion with leading oncologists and breast cancer survivors, busting myths, sharing survival journeys, and advocating for regular self-exams.
• Launch of ‘Stories of Hope’:
  A unique book compiling over 100 survivor stories, offering courage and inspiration to women nationwide.
• Digital-First Engagement:
  The microsite provided step-by-step self-exam tutorials, an awareness pledge, and tools to nominate loved ones. The ‘Hope & Healing’ podcast, hosted by a cancer warrior, garnered over 90 million impressions.

Addressing a Critical Health Challenge

With 1 in 29 Indian women at risk and 90% of cases occurring in women over 45, the campaign aimed to bridge the awareness gap. Early-stage detection (Stage 1 or 2) offers the best chances for treatment success, and breast self-examination is an accessible preventive measure for every woman.

Zydus’ Ongoing Commitment to Oncology Care

Zydus Lifesciences continues its dedication to affordable and quality cancer care with a comprehensive oncology portfolio, including targeted therapies, cytotoxic drugs, and biologics like Sigrima, Vivitra, Bryxta, and Ujvira. Through its collaboration with Guardant Health, Zydus enables genomic profiling to support early detection and personalized treatment planning.

“Through initiatives like ‘The Easiest Exam,’ we stand with patients, helping them make informed decisions at the right time,” emphasized Mr. Desai.

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