Birla Opus Paints Launches India’s First-Ever ‘Paint Promise’ Campaign
varahi media.com online news,August 18,2025: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled its latest initiative, ‘Birla Opus Assurance’, marking a first-of-its-kind
varahi media.com online news,August 18,2025: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled its latest initiative, ‘Birla Opus Assurance’, marking a first-of-its-kind promise in the Indian paint industry. This campaign emphasizes the brand’s confidence in its premium product quality and its commitment to delivering outstanding customer satisfaction.
The ‘Birla Opus Assurance’ proposition guarantees a complete re-painting of the surface free of charge, offering a one-year warranty that covers all weather conditions across the four seasons. This assurance serves as an additional guarantee over and above the existing product warranty, reinforcing trust and reliability for consumers.
The campaign features brand ambassadors Vicky Kaushal and Rashmika Mandanna, continuing their successful collaboration with Birla Opus Paints. Alongside them, the TVC series includes a talented cast comprising Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi, each playing unique roles across separate films. Vicky and Rashmika appear in different looks, delivering the brand’s promise while creatively acknowledging the design and construction community for recommending Birla Opus products.
Rakshit Hargave, CEO of Birla Opus Paints, commented:
“Our ‘Birla Opus Assurance’ initiative reflects our unwavering belief in the quality and performance of our products. We know that painting a home is a major decision for consumers, and this initiative provides complete peace of mind, reinforcing our consumer-centric approach.”
Inderpreet Singh, Marketing Head, added:
“‘Birla Opus Assurance’ is a bold statement of confidence in our products. The films blend humour and reassurance perfectly, with Vicky and Rashmika bringing charm to various looks and scenarios. Through this campaign, we aim to build a brand that truly delivers on its promise.”
Bollywood superstar Vicky Kaushal said:
“I’m thrilled to continue my association with Birla Opus Paints. ‘Birla Opus Assurance’ is a bold initiative that I believe will resonate deeply with homeowners, and I enjoyed bringing it to life on screen.”
Pan-India star Rashmika Mandanna added:
“I always believe in choices that offer quality and reliability. Birla Opus Paints’ ‘Assurance’ campaign reflects this belief, and I’m delighted to be part of this initiative.”
With ‘Birla Opus Assurance’, Birla Opus Paints aims to further strengthen its reputation as a trustworthy, consumer-focused brand, offering products that deliver on their promise.
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