Vi's "Be Someone's We" Campaign Highlights 100 Towers Added Every Hour

Varahi media.com online news,November 26th,2024: Vi,a leading telecommunications provider, has announced a significant achievement in its latest campaign, “Be Someone’s We,” with the completion of its ambitious goal of adding 100 towers every hour. This milestone is part of the company’s ongoing network expansion across India.

Following the successful FPO earlier this year, Vi has been rapidly scaling its infrastructure, ensuring more extensive network coverage across the country. With the addition of 100 towers every hour, Vi’s “Be Someone’s We” campaign has taken on new significance, emphasizing the power of connections and bringing people together from wherever they are.

The new campaign focuses on the company’s commitment to providing high-speed, reliable connectivity across urban and remote areas. It highlights the network’s strength through two compelling TVCs that juxtapose different settings, from bustling cities to remote, challenging terrains. These stories demonstrate how Vi’s network can overcome geographic barriers and maintain seamless connectivity, even in areas where access is typically unreliable, such as mountainous regions or underground metros.

Avneesh Khosla, CMO of Vi, explained, “The ‘Be Someone’s We’ campaign reminds people of the power of connection. The addition of 100 towers every hour reinforces our commitment to providing robust connectivity, ensuring people can stay connected and come together for their loved ones in meaningful ways.”

Rohit Dubey, ECD at Ogilvy, shared insights into the creative process behind the campaign: “Crafting the messaging for ‘Be Someone’s We, From Wherever You May Be’ was a delicate balance, tying the promise of 100 towers every hour into the brand’s core philosophy. This heartfelt moment, set in a challenging network environment, reflects Vi’s dedication to connectivity and enhancing the consumer’s network experience.”

The campaign, which launched alongside the Border-Gavaskar Trophy starting November 22, is being promoted across multiple platforms, including TV and digital media.

TVC Sneak Peek:

TVC 1: Birthday Wishes from the Metro – In a crowded underground metro, a young girl organizes an impromptu birthday celebration for her sister through a video call. Fellow passengers join in to make the moment special, demonstrating Vi’s ability to deliver connectivity even in signal-challenged environments.
Watch the TVC here

Vi’s latest initiative reaffirms its belief that a telecom network should not only offer connectivity but also bring people together, nurture relationships, and bring joy, especially in an increasingly digital world.