PhonePe’s Indus Appstore Partners with Xiaomi India to Enhance India’s Digital App Ecosystem

Varahi media.com online news, March 17th,2025: Indus Appstore, India’s homegrown Android app marketplace, has entered into a multi-year partnership with Xiaomi India, a global leader in technology. This collaboration reinforces both brands’ commitment to building a robust, localized digital ecosystem for Indian consumers.

With this integration, Indus Appstore will be pre-installed on all new Xiaomi smartphones in India and will replace GetApps on existing devices, ensuring improved accessibility, app discovery, and an enhanced user experience.

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Driving Innovation & Accessibility

Priya M Narasimhan, Chief Business Officer of Indus Appstore, highlighted the significance of this partnership, stating, “This collaboration marks a major step toward creating a truly horizontal app store for Indian mobile users and developers. By combining Xiaomi India’s vast reach with our tailored app discovery platform, we are fostering opportunities for developers and delivering a seamless, culturally relevant experience for users. This is just the beginning of our mission to revolutionize app discovery in India.”

Sudhin Mathur, Chief Operating Officer of Xiaomi India, emphasized the need for locally-driven solutions, saying, “As India’s digital ecosystem continues to expand, the demand for an indigenous app marketplace has never been greater. At Xiaomi India, we have always embraced ‘Make for India’ innovations, and our partnership with Indus Appstore aligns with this vision. By integrating Indus Appstore into our ecosystem, we aim to enhance the app discovery experience for users while empowering Indian developers to reach a wider audience.”

This collaboration will play a key role in strengthening India’s self-reliant digital infrastructure, offering a consumer-first approach with a localized and feature-rich app marketplace.

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Key Features of the Latest Indus Appstore Version:

Multilingual App Discovery – Supports 12 Indian languages, ensuring accessibility for vernacular users.
Video-First Experience – Offers a dynamic video-based preview system to enhance app discovery.
Voice-Enabled Search – Allows users to search using voice commands in 10 Indian languages.
Expansive App Library – Provides access to over 5 lakh mobile apps and games across 45 categories.

With this transformative partnership, Indus Appstore and Xiaomi India are set to redefine how India discovers, accesses, and experiences mobile applications.