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Varahi media.com online news,MUMBAI, December 27th, 2025: The Indian consumer is no longer just price-sensitive; they are convenience-first and premium-focused. According to the Croma Year-End Consumer Trends 2025 report, the nation witnessed a significant transition toward high-end technology, AI-integrated computing, and wellness-oriented home appliances this year.

The data from the Tata Group’s electronics retailer highlights that Indian households are increasingly investing in technology as a lifestyle statement, prioritizing long-term utility and energy efficiency over entry-level costs.

Smartphones: The Aspirational Leap
While smartphone sales grew across the board, the most striking growth occurred in the premium segments.

Premium Mainstream: One in every three phones sold was in the ₹20K–30K bracket.

Flagship Surge: The ₹50K–58K price corridor saw a massive 300% growth, driven by consumers seeking advanced AI capabilities and professional-grade cameras.

Status Symbol: Flagship and “super-flagship” models now account for nearly 20% of total sales.

Computing: The AI and Gaming Boom
The laptop market shifted toward high-performance and “AI-native” devices.

Gaming Dominance: Sales of gaming laptops jumped by over 25%, with Bengaluru, Mumbai, and Delhi leading the demand.

Portability: Non-gaming ultra-thin laptops saw a 2X growth, appealing to professionals seeking power in sleek designs.

AI Evolution: The emergence of “AI Next-Gen” PCs marked a new hierarchy in computing, catering to Gen Z’s digital hustle economy.

Home Entertainment: Bringing the Cinema Home
Indian living rooms are getting bigger screens.

Ultra-Large Displays: Mumbai led the demand for 75-inch and larger TVs, while Bengaluru preferred 65-inch models.

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Future-Proofing: Gurugram emerged as the hub for 8K-ready televisions.

Audio: Delhi NCR topped the charts for immersive sound systems and party audio gear.

Climate-Conscious Cooling
Environmental awareness is directly influencing purchase decisions.

Smart & Green: 32% of all ACs sold were Smart ACs, and 25% of nationwide sales were 5-star rated energy-efficient models.

All-Season Tech: North India saw a rise in All-Season ACs (Heater + Cooler), which consume 40% less power than traditional room heaters.

Delhi’s Lead: In Delhi, one out of every three ACs purchased was a high-efficiency 5-star model.

Health and Smart Convenience
Wellness and automation moved from “luxury” to “essential” in 2025.

Healthy Cooking: Air fryer sales rose by 38%, with Mumbai leading the healthy-eating trend.

Air & Water Quality: Poor AQI levels pushed air purifier sales beyond Delhi-NCR into Mumbai and Bengaluru. Meanwhile, Bengaluru remained the top market for advanced water purifiers.

Robotics: Sales of robotic vacuum cleaners and automated appliances doubled (2X) this year, with Bengaluru crowned as India’s “Robotics Capital.”