Poonawalla Fincorp Forays into Gold Loan Business to Strengthen Secured Lending Portfolio

Varahi media.com online news,Mumbai, April 16, 2024: Poonawalla Fincorp Limited (PFL), a leading non-banking financial company (NBFC) backed by the Cyrus Poonawalla Group, has announced the launch of its Gold Loan business—marking a strategic expansion of its secured lending offerings.

With this move, PFL aims to provide a fast, safe, and transparent financing solution for individuals and businesses seeking liquidity for purposes such as business growth, agricultural needs, or personal expenses.

Designed with customer convenience at the forefront, the Gold Loan service promises approvals in under 30 minutes, minimal paperwork, and flexible repayment options. This offering allows customers to unlock the value of their gold without parting with it—ensuring financial freedom while preserving long-term wealth.

Speaking on the launch, Mr. Arvind Kapil, MD & CEO, Poonawalla Fincorp, said,

“This Gold Loan offering is a natural extension of our secured product portfolio. We’ve built it around the customer journey, balancing emotional attachment to gold with financial flexibility. At Poonawalla Fincorp, asset safety and transparency remain at the core of our promise, and we are committed to delivering reliable, premium financial solutions.”

Gold continues to hold immense emotional and economic value across Indian households and is seen as a dependable asset during financial uncertainty. With the gold loan market poised for significant growth—across both urban and rural segments—PFL is well-positioned to capitalize on this trend, thanks to its customer-centric approach and robust distribution strategy.

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To further its reach, PFL plans to open 400 new branches across Tier 2 and Tier 3 cities in a phased manner over the next four quarters. The company will leverage both physical branches and local outreach efforts, backed by skilled industry professionals to deliver personalized financial services and enhance customer engagement.

Anchored in trust, transparency, security, and strong governance practices, PFL’s gold loan product offers reliable financial solutions while ensuring customers retain ownership of their valued assets. The company continues to prioritize risk-managed growth, customer delight, and seamless lending experiences.

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To know more, customers can visit the official website or download the Poonawalla Fincorp app for easy access to loan services.

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