PNB Housing & Aadhar Housing Expand into North East to Boost Affordable Housing
Varahi media.com online news, Guwahati, April 18, 2025: In a significant step towards promoting financial inclusion and accessible home ownership, PNB Housing Finance Ltd. and Aadhar Housing
Varahi media.com online news, Guwahati, April 18, 2025: In a significant step towards promoting financial inclusion and accessible home ownership, PNB Housing Finance Ltd. and Aadhar Housing Finance Ltd. have announced their entry into the North East region with the launch of their first branch in Guwahati, Assam. This expansion reinforces their commitment to the government’s ‘Housing for All’ initiative under the Pradhan Mantri Awas Yojana (PMAY) and marks a milestone in bridging the housing finance gap in the region.
This strategic foray aims to offer affordable and innovative housing finance solutions tailored for the needs of underserved communities in the North East. By increasing access to housing credit, the move is expected to spur regional real estate development, stimulate the local economy, and improve quality of life for aspiring homeowners.
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Mr. Sanjay Shukla, Managing Director, National Housing Board, remarked, “The unique geographical and infrastructural landscape of the North East presents both a challenge and an opportunity. Expanding housing finance in this region will play a key role in sustainable development and financial empowerment. The entry of PNB Housing and Aadhar Housing will significantly drive last-mile connectivity and inclusion.”
Mr. Girish Kousgi, MD & CEO, PNB Housing Finance, said, “The North East holds vast untapped potential. Starting with Guwahati, we aim to expand our footprint across the region. Our affordable housing product, ‘Roshni’, is designed to enable families to own homes in safe, sustainable communities. We are proud to support the PMAY mission and help bring the dream of home ownership to life for many.”
Mr. Rishi Anand, MD & CEO, Aadhar Housing Finance, added, “Guwahati represents an important step in our mission to empower the economically weaker and lower middle-income segments. By providing accessible home finance, we aim to support secure and stable futures for underserved families across the North East. We are fully aligned with the Government’s vision of inclusive growth and housing access for all.”
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Despite its potential, the North East accounted for only 0.93% of total individual housing loans in India as of September 2024, according to the National Housing Bank. With this expansion, PNB Housing Finance and Aadhar Housing Finance are poised to boost the availability of affordable home loans for both salaried and self-employed individuals, reinforcing their shared commitment to inclusive development and regional upliftment.
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