EcoLink Charges Up Sunrisers Hyderabad as Official Partner for 2026 T20 Season..

Varahi media.com online news,NATIONAL,march 28th, 2026: Signify (Euronext: LIGHT), the global leader in lighting, has officially plugged into the cricket fever by announcing its emerging electrical brand, EcoLink, as an official partner for Sunrisers Hyderabad (SRH) in the upcoming T20 season.

The collaboration is a strategic move by Signify to amplify EcoLink’s presence across India, utilizing the massive scale of the T20 league to connect with millions of households. As part of the agreement, the EcoLink brand will gain high-impact visibility through on-ground branding, presence on player headgear, and a series of integrated fan engagement campaigns.

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Driving Brand Growth Through Cricket
EcoLink, known for providing reliable and value-driven electrical solutions for Indian homes, aims to mirror the consistency and performance seen on the cricket field.

Sumit Joshi, CEO and MD of Signify, Greater India, emphasized the synergy between the brand and the sport:

“At Signify, we drive innovation that creates meaningful value. EcoLink is pivotal in offering accessible solutions for Indian homes. The T20 season provides a powerful platform to engage with passionate fans and strengthen our connection with households nationwide.”

Nikhil Gupta, Head of Strategy and Marketing at Signify, Greater India, noted that the partnership aligns with the “spirit of Sunrisers Hyderabad—backing potential and building trust.” He added that the association is a strategic leap to amplify the brand’s growing consumer traction through “fan-first engagement.”

A New Era for the Orange Army
The partnership comes at an exciting time for Sunrisers Hyderabad. The team enters the 2026 season under the leadership of Interim Captain Ishan Kishan and Head Coach Daniel Vettori.

The SRH squad boasts a formidable lineup of international and domestic stars, including:

Power Hitters: Travis Head, Heinrich Klaasen, and Abhishek Sharma.

All-rounders & Bowlers: Pat Cummins, Liam Livingstone, Harshal Patel, Nitish Kumar Reddy, and Jaidev Unadkat.

Mr. K. Shanmugam, CEO of Sunrisers Hyderabad, welcomed the brand aboard, stating, “We are confident that this partnership will enhance the fan experience and keep the energy high as we battle for the trophy.”

With EcoLink’s support, the “Orange Army” is looking to illuminate the scoreboard and maintain high-performance standards throughout the much-anticipated season.