Axis Mutual Fund Joins ONDC Network to Broaden Access to Mutual Fund Investments
Varahi media.com online news,Mumbai, April 16, 2025: In a strategic move to enhance the accessibility and inclusivity of mutual fund investments, Axis Mutual Fund, one of India’s leading
Varahi media.com online news,Mumbai, April 16, 2025: In a strategic move to enhance the accessibility and inclusivity of mutual fund investments, Axis Mutual Fund, one of India’s leading asset management companies, has announced its onboarding onto the Open Network for Digital Commerce (ONDC). This integration aims to make Axis Mutual Fund schemes more accessible, affordable, and convenient, especially for investors in underserved and remote regions across India.
ONDC, an initiative by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, is designed to democratize digital commerce through an open, interoperable platform that facilitates seamless digital transactions.
With this integration, Axis Mutual Fund is set to redefine the investment landscape by leveraging ONDC’s robust digital infrastructure. The move is expected to empower a broader spectrum of investors, helping them overcome traditional barriers such as limited access, high distribution costs, and platform exclusivity.
Speaking on the development, Mr. B. Gopkumar, MD & CEO, Axis AMC, stated,
“This integration with ONDC is a game-changer for financial inclusion in India. By leveraging ONDC Network, we are breaking down barriers and making mutual fund investments accessible to millions of Indians, including those in underserved and remote areas. Our goal is to democratize wealth creation—empowering every individual, regardless of location or income, to take control of their financial future.”
Echoing similar sentiments, T Koshy, MD & CEO of ONDC, said,
“ONDC Network is redefining how financial products reach consumers by eliminating traditional barriers and fostering broader accessibility. With Axis Mutual Fund on board, we are enabling a more inclusive investment ecosystem where digital infrastructure supports financial empowerment for all.”
Key Benefits of the ONDC-Axis MF Integration:
- Wider Accessibility: Investors from every corner of the country, including rural and semi-urban regions, can now explore and invest in mutual fund products with ease.
- Elimination of Platform Silos: The open network removes exclusivity, offering investors more choices and smoother transaction pathways.
- Cost-Effective Distribution: ONDC’s interoperable framework significantly cuts down distribution infrastructure costs, making mutual fund investments more affordable for retail investors.
- Improved Transparency & Security: The government-regulated framework of ONDC ensures a secure, trustworthy, and transparent investment environment—boosting investor confidence.
As the mutual fund industry continues its digital transformation, Axis Mutual Fund’s integration with ONDC marks a significant leap toward inclusive, technology-driven investing. The move underscores the AMC’s commitment to enabling every Indian to participate in wealth creation and secure a better financial future.
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