Signify Welcomes Rashmika Mandanna as Brand Ambassador, Ushering in a New Era of Style and Innovation

Varahi.com online news, India,February 8th,2025: Signify (Euronext: LIGHT), the global leader in lighting, has announced its association with celebrated actress and national icon Rashmika Mandanna as its brand ambassador. This collaboration comes at a crucial time ahead of the summer season, reinforcing Signify’s commitment to innovation, energy efficiency, and customer-centric solutions.

Renowned for her stellar performances, stylish persona, and widespread appeal across India, Rashmika Mandanna perfectly aligns with Signify’s vision to engage with the younger audience, who are increasingly shaping India’s consumption landscape.

This association marks a significant milestone in Signify’s journey, enhancing its brand presence while inspiring and connecting with consumers on a deeper level.

Expressing his enthusiasm about the partnership, Sumit Joshi, CEO & MD – Signify, Greater India, stated:
“At Signify, we are dedicated to delivering cutting-edge innovations that enrich lives, in alignment with our #BrighterLivesBetterWorld vision. We are thrilled to welcome Rashmika Mandanna as the brand ambassador for our Ecolink and Philips brands.

Her vibrant energy, passion, and commitment to excellence resonate with our core values of innovation, quality, and cross-generational appeal. We are confident that our collaboration with her will be well-received by customers nationwide.”

Adding further insights into Signify’s strategy, Nikhil Gupta, Head of Marketing, Strategy, Government Affairs & CSR – Signify, Greater India, commented: “Rashmika Mandanna’s dynamic personality and integrity truly reflect the values that Signify upholds.

This partnership represents a pivotal step in our efforts to engage with the younger audience. With Rashmika on board, we aim to elevate our consumer engagement strategies and kickstart the season with a high-energy summer campaign.”

Sharing her excitement, Rashmika Mandanna said: “I am delighted to join the Signify family and embark on this journey of sharing their remarkable story with the world. With a 130-year legacy of innovation and quality, Signify’s commitment to sustainability and enhancing lives through lighting solutions is truly inspiring. I look forward to being a part of this exciting endeavor.”

As the face of Signify in India, Rashmika Mandanna will play a pivotal role in reaching a diverse consumer base. Admired for her grace, style, and charisma, her association with Signify strengthens the brand’s connection with consumers, fostering deeper engagement and a stronger market presence.