Poonawalla Fincorp Unveils Industry-First PL Prime Digital 24×7 Personal Loan for Salaried Professionals
Varahi media.com online news,Mumbai, March 4th, 2025: Poonawalla Fincorp, the NBFC arm of the Cyrus Poonawalla Group specializing in Consumer & MSME Lending, has introduced PL Prime

Varahi media.com online news,Mumbai, March 4th, 2025: Poonawalla Fincorp, the NBFC arm of the Cyrus Poonawalla Group specializing in Consumer & MSME Lending, has introduced PL Prime Digital 24×7, a revolutionary personal loan designed for salaried professionals. This first-of-its-kind, fully digital loan offers instant access to credit without paperwork, making borrowing seamless and efficient.
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With PL Prime Digital 24×7, professionals working in prime corporates can avail loans up to ₹15 lakh in just 15 minutes, bypassing traditional loan hassles. The loan offers longer EMI tenure options, zero collateral requirements, and a completely paperless process. Available via Poonawalla Fincorp’s mobile app, website, and authorized partners, this innovative solution ensures 24×7 accessibility for urgent or planned financial needs.

Speaking on the launch, Arvind Kapil, MD & CEO, Poonawalla Fincorp, said:
“Access to credit should be quick, efficient, and tailored to the dynamic lives of professionals. Whether for an emergency or planned expense, PL Prime Digital 24×7 is an industry-first innovation that eliminates delays and paperwork, ensuring funds are available when needed. Our risk-first approach, deep customer insights, and advanced technology enable us to redefine digital lending and empower salaried professionals with a reliable financial solution.”
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With India’s personal loan market growing by 27% year-on-year, unsecured credit is becoming a preferred choice for financial flexibility. Poonawalla Fincorp’s risk-based pricing strategy ensures competitive rates, while its tech-driven approach simplifies lending, enhances customer experience, and drives financial inclusion.
The launch of PL Prime Digital 24×7 also strengthens the company’s PL Prime Business, reaffirming its commitment to innovation in lending.
To learn more, visit the Poonawalla Fincorp website or download the mobile app today.