New Offer : Domino's Pizza Bumper Offer..

VarahiMedia.com Online News, October 5th, 2023: Leading pizza chain Domino’s has almost halved the price of its large pizza range in the Indian market. According to the media report, the price of large veg pizza has been reduced from Rs.799 to Rs.499 and the price of non-veg large pizza has been reduced from Rs.919 to Rs.549.

The same media report attributed the price cut to increasing competition in the Indian market. This report was published on October 4. However, after this, Jubilant Foodworks Ltd. issued a press release stating that the prices have been reduced now, but this is not due to competition.

Jubilant Foodworks, the company that operates Domino’s in India, has said it has not reduced the prices of large pizzas. The company keeps giving special offers to its customers from time to time. It is the company’s sales and promotion strategy.

Earlier, the company offered offers on selected large size pizzas on certain cricket match days. Similar offers will continue to be offered on special occasions in the future as well.

The Economic Times reports that Domino’s sent a message to its subscribers last week informing them that the price of a large pizza has now been reduced. The same report also mentions old and new prices.

In a daily newspaper report, Domino’s cited competition in the market as the reason for lowering rates. However, it is also true that the pizza segment has become very competitive in the Indian market.

Smaller, newer players like Tosin, Gopizza, Leo’s Pizzeria, Mozzopizza, Ovenstory, La Pinoze have emerged. With their arrival, customers now have more options than before.

FMCG sector is changing fast..

The fast moving consumer goods (FMCG) sector, in a changing trend, rewards their regular customers by reducing prices or giving discount offers.

In this sector, small companies are giving price competition to big brands. Big players are lagging behind in some markets. Therefore, to survive in the market, new strategies are working. One of them is lowering prices.

Some offers appeared on Domino’s website. Domino’s India has introduced Everyday Value offers for its customers. Through the Howzzat50 offer, customers will also get a discount of up to 50 percent on pizza.

Howzzat50 offer especially to attract cricket lovers. It is expected that the demand for fast food will be high due to the holding of ODI World Cup matches in India this time. In this background, Domino’s India has also prepared with new offers.