Mahindra & Mahindra Unveils Introductory Pricing for Thar ROXX 4x4 Variants

VarahiMedia.com online news,Mumbai, September 25, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has officially announced the pricing for the much-anticipated 4×4 variants of its Thar ROXX model. The introductory price for these variants starts at ₹18.79 lakh, positioning the Thar ROXX as a top contender for off-road enthusiasts seeking a blend of rugged capability and premium comfort.

Powered by the formidable 2.2L mHawk diesel engine, the Thar ROXX offers two power configurations. The 4×4 manual transmission (MT) variant delivers an impressive 111.9 kW of power and 330 Nm of torque. Meanwhile, the automatic transmission (AT) variant offers a higher output of 128.6 kW and 370 Nm of torque, ensuring an exhilarating off-road driving experience. The six-speed manual or automatic transmission, paired with Mahindra’s advanced 4XPLOR system, equips the vehicle to tackle any terrain with ease.

Off-Road Features for Maximum Performance

The Thar ROXX is built to excel in challenging environments, with features specifically designed for off-road dominance. Key highlights include:

4XPLOR System: Provides enhanced traction with an Electronic Locking Differential, making difficult terrains easy to navigate.
CrawlSmart Assist: India’s first low-speed control system, combined with IntelliTurn technology, allows for precise maneuvering even in tight or tricky spots.
Terrain Mastery: Best-in-class approach, departure, and ramp-over angles, along with a 650mm water-wading depth, prepare the Thar ROXX for any off-road challenge.
Adventure-Ready Display: The Gen II Adventure display provides crucial stats like compass direction, roll & pitch angles, and more, along with driving modes (Zip & Zoom).
Terrain Modes: The Thar ROXX’s 4XPLOR system offers specific modes for Snow, Sand, and Mud, further enhancing its legendary off-road prowess.

Mahindra has positioned the Thar ROXX as a true off-road icon, combining cutting-edge technology with extreme durability to appeal to adventurous drivers across the country.

Thar ROXX 4×4 Variant-wise Pricing (Ex-Showroom)

Variant	D22
	MT	AT
	4×4	4×4
MX5	₹ 18.79	0
AX5L	0	₹ 20.99
AX7L	₹ 20.99	₹ 22.49

For more information, visit our official website or your nearest Mahindra dealership.

Variants and top features for Thar ROXX 4×4

MX5		AX5L		AX7L
· 26.03 cm (10.25“) HD Infotainment· Wireless Android Auto & Wired Apple Car Play· Gen II Adventure statistics· Drive Modes : Zip, Zoom· Selectable Terrain Modes : Snow , Sand, Mud· Cruise Control· Auto Dimming IRVM · Wireless Charger · Reverse Camera· Rear wiper & wash· Electric adjust ORVM· Rear armrest with cup holder· Front USB Port – 2 Nos. (C type 15W + A type Data port) · Rear defogger· Driver Power Window One Touch Up/Down· Spare wheel cover· Single Pane Sunroof· R18 Diamond Cut Alloy Wheels· ELD-Electric Locking Differential· Acoustic Windshield · LED Daytime Running Lamps· LED Front Fog Lamps· Footwell Lighting· Tyre pressure monitoring system· Leatherette Seats· Leather Wrapped steering· Auto headlamp· Auto wiper· Front Park Sensors· 2 Tweeters		*In addition to features of MX5* · Level 2 ADAS· Electric Park Brake with Auto Hold· Twin HD 26.03 cm Infotainment & 26.03 cm Digital Cluster screen· Adrenox Connect with built-in Alexa· DTS sound staging· CrawlSmart· Intelliturn· Wireless Android Auto & Wireless Apple Car Play· Fully Automatic Temperature Control· Front USB Port – 2 Nos. (C type 65W + A type Data port )		*In addition to features of AX5L* · Panoramic Sunroof· R19 Diamond Cut Alloy Wheels · Harman Kardon (TM) Quantum Logic premium audio -9 Speaker system · Leatherette Wrap on Door Trims + IP· 6 Way Powered driver seat· Front Ventilated Seats · Surround view camera with Blind view monitor· Power fold ORVM· CrawlSmart (Only 4×4 AT variants)· Intelliturn (Only 4×4 AT variants) · Front Camera· Cooled Glove box