JSW Paints Launches ‘Rangon Ka Khel 2.0’ – A Vibrant Celebration of IPL 2025
Varahi media.com online news, Mumbai, April 13, 2025:JSW Paints, India’s leading environment-friendly paints brand and part of the US$24 billion JSW Group, has launched its latest campaign –
Varahi media.com online news, Mumbai, April 13, 2025:JSW Paints, India’s leading environment-friendly paints brand and part of the US$24 billion JSW Group, has launched its latest campaign – ‘Rangon Ka Khel 2.0’ – for IPL 2025. Building on the overwhelming success of the original campaign, this new edition takes the celebration of cricket and colour to the next level.
Conceptualised by TBWA\India, the campaign anthem highlights the unifying energy of cricket through a colourful and cinematic experience. It opens with a nostalgic gully cricket match that turns magical with surprise appearances by cricket legends Sunil Gavaskar and Mithali Raj. What follows is a burst of joy, colour, and transformation, as the community comes together to paint their neighbourhood with the vibrant shades of IPL and WPL teams — echoing the spirit of unity and celebration.
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The heart of the campaign is the catchy anthem ‘Rangon Ka Khel Hai’, showcasing how colour and cricket together can inspire and uplift communities. The film is a tribute to the emotions, passion, and collective spirit that cricket ignites across India.
JSW Paints has strengthened its brand presence by partnering with eight teams across IPL and WPL — including co-owned Delhi Capitals (DC), as well as Kolkata Knight Riders (KKR), Sunrisers Hyderabad (SRH), Rajasthan Royals (RR), and Chennai Super Kings (CSK). The WPL partnerships include Gujarat Giants, Delhi Capitals, and UP Warriorz.
Sundaresan A S, Joint MD & CEO of JSW Paints, shared, “Cricket is more than a game—it’s a festival of colours and emotions. Through ‘Rangon Ka Khel 2.0’, we aim to celebrate this essence with millions of fans across the country, transforming every space into a canvas of joy.”
Ashish Rai, Chief Business Officer, JSW Paints, added, “This year, our expanded association with IPL and WPL reflects our vision of connecting deeper with fans. This campaign is our tribute to the unifying power of cricket and colours.”
Govind Pandey, CEO, TBWA\India, remarked, “The campaign captures the colourful rivalry and the shared love for the game, reminding us that when we ‘Think Beautiful’, transformation becomes possible.”
Russell Barrett, CCO, TBWA\India, concluded, “‘Rangon Ka Khel 2.0’ is an energetic evolution of our earlier celebration. It channels the vibrancy of IPL, the spirit of fans, and the game’s power to unite.”
As IPL 2025 kicks off, JSW Paints invites cricket fans to embrace the colours of the game, rally behind their teams, and celebrate the beautiful game with renewed enthusiasm.
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