ICICI Prudential Life Insurance Revolutionizes Advisor Productivity with ‘IPRU Edge’

Varahi media.com online news,Mumbai, 2nd December 2024: ICICI Prudential Life Insurance has launched IPRU Edge, an innovative ‘Advisor Stack’ that has significantly boosted agent productivity by 37% in the first half of FY2025.

This cutting-edge platform empowers over 2 lakh advisors to streamline operations, expand their business, and deliver a superior, seamless customer experience.

Notably, 61% of the company’s top-performing advisors actively use IPRU Edge, making it a pivotal tool in driving efficiency and growth.

Transforming Advisor Operations and Customer Experience
According to Mr. Srinivas Balasubramanian, Chief of Product and Marketing, ICICI Prudential Life Insurance, “The Advisor Stack equips our advisors to focus on high-impact, revenue-generating tasks while delivering an effortless customer experience.

Advisors utilizing IPRU Edge have achieved an impressive 49% year-on-year growth in contributions to the retail weighted received premium.”

The company is also setting new benchmarks by becoming India’s first life insurer to offer same-day commission payouts, with 98.1% of eligible agents availing this feature in H1-FY2025. This initiative underscores ICICI Prudential Life’s commitment to being the most distributor-friendly life insurer in the market.

Cutting-Edge Features for Agents and Customers
IPRU Edge integrates advanced technologies such as OCR (Optical Character Recognition) and real-time KYC authentication, enabling a completely paperless customer onboarding experience.

Key features include:

New Business Tools: Lead generation and demand-creation resources.
End-to-end tracking of new business logins and policy issuance.

Self-Service Capabilities:Real-time insights into business performance, earnings, and rewards. Digital business cards for personalized marketing.

Enhanced Customer Service: Access to comprehensive portfolio views.
Instant availability of policy documents, tax statements, and payment links via mobile app.

The platform’s success reflects the company’s dedication to leveraging technology to enhance advisor productivity, streamline processes, and improve persistency ratios. Mr. Srinivas emphasized, “IPRU Edge embodies our vision of empowering advisors through innovation while reinforcing a customer-first approach.”

This transformative step positions ICICI Prudential Life Insurance as a leader in leveraging digital solutions to revolutionize advisor operations and elevate customer satisfaction.

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