Hyderabad Welcomes Two New Birla Opus Paints’ Franchisee Stores

Varahi media.com online news,Hyderabad,10th December 2024:Birla Opus Paints, housed under Grasim Industries – Aditya Birla Group’s flagship firm,inaugurated twonew franchisee stores in Hyderabad, Telangana this week. The brand had already unveiled its first set of stores in the city earlier this year at Ismath Nagar, Manikonda, Rasoolpura and Bandlaguda Jagir.

It,now, further expanded its footprint in Telangana by inaugurating two additional franchisee stores in Hyderabad, namely Sri Mahalaxmi Agencies at CrossRoad and Choudhary Birla Opus Paint Studio in MedchalMalkajgiri.

These franchisee stores will serve as comprehensive hubs for all Birla Opus Paints’ products, offering a wide range of shades to consumers reflecting the region’s rich heritage and cultural vibrancy.

With a focus on customer satisfaction, the stores will also provide an engaging shopping experience, featuring texture displays, shade decks, and expert consultations to help customers find their perfect colors and products.

These new stores are in line with Birla Opus Paints rapidly advancing its expansion plan, with four out of six state-of-the-art, automated manufacturing plants fully operational across India. These plants, located in Ludhiana, Panipat, Cheyyar, and now Chamarajnagar, are pivotal to the company’s growing footprint.

In fact, the recently launched Chamarajnagar facility helped Birla Opus Paints to further boost its production capacity to 860+ MLPA, making it the 2nd largest decorative paints player by installed capacity.

With the new franchisee stores opening in Telangana, the brand is inviting consumers to explore these franchisee stores in Hyderabad, where every brushstroke tells a unique story, and enjoy expert guidance, premium-quality products, and innovative solutions to bring your vision to life.

Mr. Rakshit Hargave, CEO, Birla Opus Paints, said, “This is going to be my third visit to Hyderabad in a short span of six months and I am beyond thrilled to announce how we have continuedto expandour presence inTelangana with the opening of our two new franchisee stores in the state.

Every time I visit this region, I am really happy to hear the overwhelmingly positive feedback from customers, painters, and dealers about the quality of Birla Opus Paints’ products. It has been incredibly encouraging and keeps us motivated to reach such new milestones.

With over 80% of our planned 145 products already available in the market, we are confident that Birla Opus Paints will soon have the second-largest dealer network in India as well as have presence in 6000 towns, helping us reach a large section of potential consumers.”

Newly-Opened Franchisee Store Details:

1. Store 1 – Sri Mahalaxmi Agencies, D.No.1-64/1,Rahmath Gulshan Colony,Gachibowli CrossRoad,Hyderabad, Telangana -500032
2. Store 2 –Choudhary Birla Opus Paint Studio, Plot No. 03 & 19, Near NH Road – Medchal, Hyderabad, MedchalMalkajgiri, Telangana – 501401

Boththese franchisee stores are now open to traders and customers from Monday to Saturday, welcoming them to explore their offerings throughout the weekdays, excluding Sundays.

Poised to be one of India’s leading paint brands, Birla Opus Paints has already launched franchisee stores in 80+ cities, and 150+ cities are in the pipeline. With two new franchisee stores in Telangana now open to traders and customers from Monday to Saturday, the brand is welcoming them to explore their offerings throughout the weekdays, excluding Sundays.

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