Emcure Expands Arth OTC Range, Ropes in Vidya Balan as Brand Ambassador

Varahi media.com online news,Mumbai, March 10, 2025: Emcure Pharmaceuticals Ltd., a prominent Indian pharmaceutical company with a strong commitment to women’s health, has announced the expansion of its over-the-counter (OTC) portfolio with the Arth range of daily supplements. Blending the wisdom of traditional Indian herbs like Brahmi with modern scientific precision, Arth aims to address essential yet often overlooked health concerns, promoting holistic well-being.

ఇది కూడా చదవండి…హోంగార్డ్స్ నైపుణ్య అభివృద్ధితో మెరుగైన సేవలు – కమాండెంట్ మహేష్ కుమార్

ఇది కూడా చదవండి…కుమారధార తీర్థ ముక్కోటికి టీటీడీ ప్రత్యేక ఏర్పాట్లు

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Vidya will spotlight three key products from the Arth range:

• Intimate Care – Helps soothe itchiness and dryness in intimate areas.
• Sleep Support Gummies – Promotes restful and quality sleep.
• Brain Fog Aid – Enhances focus and cognitive function.

Expressing her excitement about the association, Vidya Balan said, “I am delighted to partner with Emcure’s Arth range, a brand that genuinely understands and supports women’s well-being. Women play a crucial role in families and communities, yet their own health often takes a backseat. Emcure’s commitment to addressing unique health needs and empowering women to take charge of their wellness is truly inspiring. True empowerment starts with good health, and I hope to encourage women to prioritize themselves through informed choices.”

ఇది కూడా చదవండి…తెలంగాణ మీడియా అకాడమీ ఆధ్వర్యంలో ఆన్లైన్ జర్నలిజంపై మహిళా జర్నలిస్టులకు శిక్షణా తరగతులు

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ఇది కూడా చదవండి…జనసేన ఎమ్మెల్సీ అభ్యర్థిగా నాగబాబు నామినేషన్ దాఖలు

Commenting on the collaboration, Namita Thapar, Whole-time Director, Emcure Pharmaceuticals Ltd., stated, “We are thrilled to welcome Vidya Balan as the face of Arth. She is bold, authentic, and aligns perfectly with our brand’s values. As a strong advocate for women’s health, she has always been vocal about breaking taboos. We look forward to working with her to bring awareness to vital health topics that are often overlooked.”

Initially catering to the needs of menopausal women, Arth is now broadening its offerings to serve a wider spectrum of women’s health and wellness needs. Through this expansion, Emcure reinforces its commitment to making high-quality, holistic wellness solutions accessible to all women.

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