Blue Star Unveils 150 New Room AC Models, Strengthens Presence in Smart WiFi & Heavy-Duty Segments

Varahi media.com online news,Hyderabad,March 4th,2025: Blue Star Limited has launched an extensive new range of 150 Room AC models, including a premium flagship series, to cater to the growing demand for air conditioners in India. The lineup features inverter, fixed-speed, and window ACs, ensuring options across various consumer segments and price points.

With soaring summer temperatures and rising disposable incomes, India’s AC market is witnessing significant expansion, particularly in Tier 3, 4, and 5 cities. The industry is projected to double by FY30, driven by first-time buyers, replacement demand, and additional room installations.

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To address this surge, Blue Star has introduced a series of innovative air conditioners, leveraging its robust R&D, manufacturing, and technological expertise to offer advanced, high-performance solutions.

New Range of Air Conditioners for 2025

Blue Star’s latest AC portfolio includes 3-star and 5-star rated models, designed for superior cooling even in extreme conditions. Available in capacities from 0.8 TR to 4 TR, these ACs start at ₹28,990 and incorporate cutting-edge features:

• Smart WiFi ACs: Nearly 40 models support Voice Command Technology, enabling control via Alexa and Google Home in English and Hindi. The Customised Sleep Mode allows users to preset temperature, fan speed, and mode for uninterrupted rest.
• Energy Management System: Tracks and controls power consumption, preventing excessive energy use.
• AI Pro+ Technology: An intelligent algorithm that monitors multiple parameters and adjusts settings for maximum comfort.
• Defrost Clean Technology: A three-step self-cleaning process that enhances efficiency and prolongs AC lifespan.
• Turbo Cool & Convertible Cooling: Offers rapid cooling and adjustable capacity for optimized performance.
• Advanced Air Filtration: Includes HEPA filters, PM2.5 filters, and Anti-Microbial technology for cleaner indoor air.
• Stabilizer-Free Operation: A wide operating voltage range eliminates the need for an external stabilizer.

Flagship AC Range: Pioneering Innovation

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Blue Star’s premium lineup includes:

• Super Energy-Efficient ACs: Featuring Dynamic Drive Technology, the 1 TR Inverter Split AC achieves 6.25 ISEER, making it 64% more energy-efficient than conventional 3-star inverter ACs.
• Heavy-Duty ACs: Designed for extreme conditions, delivering powerful cooling even at 56°C temperatures and an air throw of up to 55 feet.
• Hot & Cold ACs: Suitable for year-round use, with models operating at -10°C for Srinagar and -2°C for colder regions across India.
• ACs with Anti-Virus Technology: Effectively filters out microbes and particulate matter, doubling as an air purifier.

Expanding Manufacturing & Distribution

Blue Star has significantly bolstered its production capabilities through Blue Star Climatech Limited, its fully owned subsidiary. The company’s state-of-the-art facility in Sri City, Andhra Pradesh, along with dedicated plants in Himachal Pradesh, currently enables a 1.4 million unit production capacity, which will expand to 1.8 million units soon.

On the retail front, Blue Star is enhancing its e-commerce and modern trade presence, expanding its distributor network, and strengthening its after-sales service with over 2,100 service centers and 150+ service vehicles nationwide.

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Brand Campaign with Virat Kohli

Cricket superstar Virat Kohli continues as Blue Star’s brand ambassador, reinforcing its brand identity. A new set of TV commercials, building on the popular ‘personification of heat’ concept, will be launched across TV and digital platforms in March. The company has earmarked ₹50 crore for advertising in the upcoming summer season.

Future Outlook & Market Expansion

Speaking at a press conference in Hyderabad, B Thiagarajan, Managing Director, Blue Star Limited, shared his optimism for the industry:

“With India expected to add approximately 450 million middle-class consumers by 2030, the AC market is at a turning point. The expansion of housing, increased adoption of renewable energy, and rural market growth are shaping the future of this industry. With over 80 years of air conditioning expertise and a strong market foothold, we are committed to investing in R&D, manufacturing, and supply chain capabilities to meet the rising demand. Our diverse AC range, covering all price segments, will allow us to outpace industry growth.”

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Blue Star aims to capture 14.3% market share in the Room AC segment by FY26, solidifying its leadership in India’s rapidly evolving air conditioning market.

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