Axis Bank Introduces ‘ARISE Women’s Savings Account’ with Financial Solutions and Healthcare Benefits

Varahi media.com online news,Mumbai, December 6th, 2024: Axis Bank, one of India’s leading private-sector banks, has launched the ‘ARISE Women’s Savings Account’, a comprehensive offering tailored to meet the unique financial and healthcare needs of women.

The account was unveiled by Ms. Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, in the presence of Mr. Amitabh Chaudhry, MD & CEO of Axis Bank, and Mr. Munish Sharda, Executive Director of Axis Bank.

The ARISE Women’s Savings Account offers a range of benefits specifically designed for women, including personalized financial guidance, a curated selection of stocks, and a suite of healthcare, lifestyle, and family support benefits.

• Family Banking Program: Benefits extended to three family members, with the option to link children’s accounts without initial funding requirements.
• Locker Benefits: No rental fees for small and medium lockers during the first year, followed by a 50% discount in subsequent years.
• ARISE Debit Card: Higher transaction limits—₹5 Lakhs on POS and ₹1 Lakh at ATMs. The card also includes quarterly airport lounge access and 1 EDGE REWARD point for every ₹200 spent.
• Complimentary NEO Credit Card: Enjoy instant discounts such as 10% on BookMyShow (up to ₹100/month), up to 40% off on Zomato orders, and 1 EDGE REWARD point for every ₹200 spent.

According to the National Statistical Office (NSO), women hold only 20.8% of India’s total bank deposits, even though they make up 36.4% of all account holders. In metro cities, women’s deposits are only 16.5%, while in rural areas, the number stands at 30%.

This highlights the need for banking solutions that encourage greater financial participation by women. The ARISE Women’s Savings Account is designed to empower women by encouraging active financial management and improving engagement with banking services.

Amitabh Chaudhry, MD & CEO of Axis Bank, remarked, “In today’s financial world, there’s no one-size-fits-all solution, and it’s crucial to address the specific challenges women face. ARISE is designed to fill those gaps and empower women to rise to their full potential.

It’s not just a savings account-it’s a response to the everyday needs of women. We believe that financially empowering women has a ripple effect-strengthening families, communities, and our nation as a whole.”

Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, added, “I’m delighted to be part of the launch of ARISE Women’s Savings Account. This initiative will inspire women to take charge of their financial futures while also offering healthcare benefits.

Axis Bank is fostering an inclusive, equitable banking ecosystem, paving the way for women’s growth and success.”

Financial Solutions:

• Personalized financial guidance from women experts.
• Waiver of Annual Maintenance Charges (AMC) for the first year on Demat accounts.
• Investment options in a curated basket of stocks designed for women.
• 50% discount on SmartEdge stock recommendations.

Healthcare Benefits:

• Discounts up to 70% on women-specific diagnostic tests (Pap Smear, Mammogram, Cancer Screening).
• Unlimited consultations with top healthcare professionals, including general physicians, nutritionists, psychologists, and pediatricians.
• Up to 10% off on pharmacy prescriptions.
• Access to wellness sessions, including unlimited on-call consultations with dermatologists.

Lifestyle Offers & Discounts:

• Exclusive childcare benefits with FirstCry Club Membership.
• Complimentary Swiggy One membership.
• 10% discount on beauty and fashion products at Nykaa.

To learn more about the offers and eligibility criteria, visit the Axis Bank website https://www.axisbank.com/(Terms & Conditions apply).

This initiative is part of Axis Bank’s ongoing commitment to building a more inclusive banking environment and promoting financial independence among women in India.

About Author