Lifestyle Expands Hyderabad Footprint to 10 Stores, Debuts Festive Edit with Pooja Hegde

Varahimedia.com online news,Hyderabad, October 9, 2026 : Omni-channel fashion retailer Lifestyle has launched its nationwide festive campaign from Hyderabad, headlined by actress Pooja Hegde during a showcase at the brand’s Begumpet flagship. Parallel to the campaign debut, the retailer expanded its regional footprint with the inauguration of its 10th destination in the city a sprawling 31,000 sq. ft. store at League City Mall, Bandlaguda-Jagir-Kismatpura.

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Curated as an integrated shopping and gifting destination, the new collection spans ethnic apparel, contemporary westernwear, footwear, beauty, timepieces, fragrances, and accessories. The designs blend global trends with traditional accents incorporating rich color palettes, fine sequin detailing, and festive embroidery engineered for everyday affordability.

Collection Breakdown & Pricing..

Melange (Contemporary Ethnic): Women’s festive suits and coordinates from ₹2,599; men’s embroidered and solid kurtas from ₹1,799.

Western & Occasion Wear: Satin, cocktail, and delicate lace silhouettes for women under Ginger and Code starting at ₹1,899.

Men’s Evening & Casuals: Celebration-ready formal and semi-formal shirts from Code and Bossini from ₹1,999, paired with versatile Forca denim starting at ₹1,299.

Addressing the launch, Devarajan Iyer, CEO & Executive Director of Lifestyle International Pvt. Ltd., highlighted the consumer shift driving the line:

“Modern festive wear is no longer rigid; consumers want a balance between classic celebrations and contemporary silhouette design. Our latest campaign addresses this shift directly under our core promise—’I Found It At Lifestyle.’

Hyderabad continues to be a cornerstone market for our retail growth. Partnering with Pooja Hegde captures the dynamic energy of this season, and scaling our presence with our 10th landmark store at League City Mall ensures our seasonal selections are closer to our shoppers.”

The festive assortment is currently live across all Lifestyle retail outlets in Hyderabad and via its official e-commerce platform.