Andhra Pradesh Minister Inaugurates HCCB’s CSR Initiatives in Sri Sathya Sai & Anantapur Districts

Varahi media.com online news,Andhra Pradesh,February 14th, 2025: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has launched a series of community development initiatives in Sri Sathya Sai and Anantapur districts under its flagship CSR program, Project SHINE.

The Hon’ble Minister of Health, Family Welfare, and Medical Education, Shri Satya Kumar Yadav, officially inaugurated these initiatives at an event in Sivampalli, Tadimarri Block, Sri Sathya Sai District.

As part of Project SHINE, HCCB has undertaken several impactful initiatives, including:

Installation of a Water ATM in Sivampalli, Tadimarri Block, ensuring access to safe drinking water for the local community.
Deployment of RO Water Filters at:

• Government SW Girls Hostel, Durga Nagar, Dharmavaram
• Zilla Parishad Boys High School, Mudigubba
• Kasturba Gandhi Balika Vidyalaya (KGBV), Tadimarri, Anantapur
  Construction of Sanitation Facilities at six key educational institutions across Anantapur district, enhancing hygiene standards for students.
  Water Access, Sanitation, and Hygiene (WASH) Awareness Campaigns, educating school children and communities on personal hygiene, handwashing, sanitation, adolescence, and disease prevention.

Minister’s Remarks on HCCB’s CSR Initiatives

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Appreciating HCCB’s efforts, Shri Satya Kumar Yadav stated:
“The initiatives undertaken by HCCB are commendable. By providing clean drinking water through Water ATMs and RO filters, they are making a significant difference in rural communities. Their WASH initiatives also promote crucial awareness about hygiene and sanitation. These efforts align perfectly with the Andhra Pradesh government’s vision for rural development and sustainable growth.”

HCCB’s Commitment to Sustainable Development

Speaking about Project SHINE, Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, emphasized:
“At HCCB, we are dedicated to empowering communities by addressing their most pressing needs. Through Project SHINE, we aim to improve infrastructure, ensure access to clean water, foster skill development, and promote digital literacy, thereby creating lasting opportunities for individuals. Our goal is to drive meaningful and enduring transformation that contributes to the prosperity and growth of Andhra Pradesh.”

HCCB’s Broader CSR Efforts in Andhra Pradesh

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ఇది కూడా చదవండి..కుంభకోణం శ్రీ ఆది కుంభేశ్వర స్వామిని దర్శించుకున్న ఉపముఖ్యమంత్రి పవన్ కళ్యాణ్

HCCB’s Project SHINE focuses on five key areas:
Sustainable Environmental Solutions & Disaster Management
Health & Hygiene through WASH Initiatives
Women Empowerment & Livelihood Development
Education & Skill Building
Community Empowerment for a Better Future

Through this initiative, HCCB has positively impacted over 2 lakh individuals in Andhra Pradesh. Some of its notable contributions include:
Digital & Financial Literacy Training for 4,000+ women
Installation of Water ATMs, Digital Smartboards, and Solar Streetlights
Collaboration with APSSDC to provide sales and marketing training to 5,000+ young professionals, with over 7,650 individuals trained to date

HCCB’s CSR projects continue to make a meaningful difference in rural Andhra Pradesh, fostering sustainable growth and empowerment.

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