SKINN from Titan Expands into Affordable Fragrance Segment with 24Seven Collection
Varahi Media.com online news,Bengaluru, 25th September,2024:SKINN, the popular Indian fragrance brand from the House of Titan, has officially launched its
Varahi Media.com online news,Bengaluru, 25th September,2024:SKINN, the popular Indian fragrance brand from the House of Titan, has officially launched its latest offering, the SKINN 24Seven range, marking the brand’s foray into the affordable fragrance segment. This move reflects SKINN’s ambition to make premium fragrances more accessible and to meet the growing demand for quality yet affordable fine fragrances in India. The launch is set to redefine the Indian fragrance landscape by integrating fine fragrances into daily grooming routines.
The SKINN 24Seven collection introduces a selection of Eau De Parfums designed to transform everyday moments into something special. The collection is being promoted with the slogan, “Make the ordinary special and every day magical with SKINN 24Seven,” encouraging consumers to adopt fine fragrances for everyday use.
The Indian perfume and deodorant market is currently valued at approximately INR 10,000 crores, with perfumes accounting for INR 4,500 crores and deodorants for INR 5,500 crores. Of the perfume segment, INR 2,500 crores come from the organized sector, which is expected to grow at a CAGR of 12-13% over the next five years.
A key player in the Indian fragrance market, SKINN has long dominated the Masstige segment, offering premium fragrances at affordable prices. As Indian consumers’ preferences evolve and disposable incomes increase, there is a rising demand for high-quality, affordable perfumes. With SKINN 24Seven, the brand aims to cater to this need, offering a blend of luxury and affordability to consumers across the country.
Speaking about the launch, Mr. Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company Limited, said, “With SKINN 24Seven, we’re providing an excellent option for consumers to elevate their lifestyle. Our goal is to make fragrance an essential part of daily grooming, ensuring that people feel confident and ready to face each moment. By offering premium fragrances at an affordable price, we’re targeting a younger, pan-India audience that values quality without breaking the bank.”
The SKINN 24Seven range features an array of fragrance notes, from oceanic and citrus tones to earthy and woody accords, creating a sense of ease and simplicity. The line also includes floral and fruity notes, blended with amber and gourmand accents, evoking warmth and joy. The fragrances are designed to last 6 to 8 hours, and their ergonomic bottles and minimalist packaging ensure both ease of use and understated elegance.
Mr. Gupta added, “We’re not just selling fragrances; we’re offering a daily boost of confidence and style. This launch reflects our commitment to innovation and our understanding of Indian consumers’ evolving tastes.”
Priced at INR 1,745, SKINN 24Seven brings premium quality fragrances to a wider audience at an accessible price point. Available in multi-brand stores, on skinn.in, and across leading e-commerce platforms, the new collection offers clear, mood-based selections, making it easier for consumers to choose their perfect fragrance for every occasion.
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