Amazon Pay Gift Cards and the Gift-Giving Culture: A Decade of Joy and Celebration
Varahi media.com online news,December 7th, 2024: As part of a decade of celebrations bringing joy to customers with its innovative gifting options, Amazon
Varahi media.com online news,December 7th, 2024: As part of a decade of celebrations bringing joy to customers with its innovative gifting options, Amazon Pay announced the successful delivery of over 1 billion gift cards to customers across India.
Since their launch in FY 2014, these cards have consistently provided value to customers, showing double-digit growth year-on-year.
Amazon Pay now offers a wide range of gift card options, including Amazon Shopping Vouchers, Amazon Fresh Vouchers, Amazon Prime Vouchers, and the new Amazon Gold Vouchers, all designed to make gifting simpler for customers. These offerings cater to a wide range of preferences, ensuring that there is something for everyone.
With over 400 million gamers in India (Source: Invest India), Amazon Pay also introduced gaming gift cards to meet the needs of the rapidly growing gaming segment.
These cards work with popular platforms such as the Apple App Store, Valorant, UniPin, Steam, and PlayStation. These new gaming gift cards have quickly gained popularity, showing a 10% increase in monthly sales compared to Amazon Pay’s existing gift cards.
On the occasion of its 10th anniversary, Amazon Pay expressed gratitude to its customers for making gift cards a trusted and preferred choice. Neha Gupta Mahatma, Director – Stored Value & Gifting, Amazon Pay, stated, “We are grateful to our customers for making Amazon Pay Gift Cards a reliable and preferred gifting option over the past decade.
Delivering over 1 billion gift cards has allowed millions of customers to share the joy of gifting in a simple and meaningful way. The 40% increase in gift card purchases during the 2024 Amazon Great Indian Festival reflects the love and growing trust our customers have shown.”
In addition, by offering innovative, personalized gift cards, Amazon Pay continues to provide the most unique gifting options for its customers. To enhance this experience, Amazon Pay has also introduced animated options and regional language cards, designed by artist Alicia Souza.
With the rapidly growing gift card market in India, Amazon Pay Gift Cards have remained at the forefront of the digital gifting revolution. According to Credence Research, India’s gift card market is expected to reach a value of USD 57.27 billion by 2032, growing at an annual rate of 13.5%. Amazon Pay Gift Cards have firmly established themselves as a key player in this expanding market.
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